With the economy wavering, job security becoming more unstable, and prices escalating, many are heeding the signs as a wake-up call to become entrepreneurs.

When the going gets tough, “The Tough” are taking advantage of the web to find new sources of income and ongoing revenue. Countless Moms, Dads, Students and Teens are investigating and pursuing the possibilities of online business, due to the economic downturn. You are not alone.

Today, no idea is safe. You can no longer afford to lay in bed and daydream multi-million dollar ideas that you’ll put aside because of your own inhibitions and reasons that you’ve used to convince yourself that you can’t do it. Rest assured, someone out there has the same idea as you (or a similar one), and they’re burning the midnight oil to turn that concept into cash. It’s time to put negative self-talk aside, and start pursuing profitabilities and possibilities.

So how do you become on of “The Tough”? I may be oversimplifying this a little bit, but the answer is to observe the Nike motto. There won’t be a magical sign, or a fairy godmother who crowns you to take action. The beginning has to begin with you. Nothing more. Nothing less.  Your drive and enthusiasm to put your ideas to work will fuel your quest, and believe me when I say,  “The rest will fall in place over time”. Obviously, the web is the easiest way to get started with your idea, reaching the most people in the shortest amount of time, and it also has the least amount of start-up costs. WBO can help.

Web businesses are more than “pretty pages”, and its beyond those pages that value actually resides. Find the value of your idea, and you’ll find your windfall. Value is found when you consider all that is above what you expect to get out of the deal. As one of my millionaire coaches once told me, “if you want to make a million, you’d better have an idea that is worth way more”.  Overall, what it meant was that I couldn’t make myself, my kids or my bills the ultimate center of my idea. It meant that I had to find a goal that was within my reach, and that held a larger value for others.

Notice the keywords I’ve used: Value and Others. What is it that you know, or can do, that holds value for others? Some of the most mundane ideas have turned into goldmines, so get out your paper and start writing a list. Think of the guys at YouTube. Their original idea was to have the largest video collection in the world. When they expanded the idea so that others could participate, thereby adding a larger value, look what happened. Millions…and there’s those words again.

For those who prefer a visual mathematical approach, here it is: value + work + others = millions

As you’ve read this and now have no excuse to not actually do something productive with what you’ve read, I challenge you to collect yourself and your ideas and start putting them in motion. Everybody has a strength, and everybody has ideas. Yours will be what they allow them to be, and when you decide that you’re going to take whatever steps you need to, you can consider yourself one of “The Tough”.

“When you are sick and tired, of being sick and tired, then - and only then - will you effect real change.”

This Month at WBO:

October 5: Kelvin Brown and Chris talk about “10 Ways to Discover Your Web Business Idea ”
October 12: How to Be Pro-Self without being Anti-Everybody
October 19: Chris takes a look at Barack Obama’s online marketing tactics
October 26: Making it to the Media