There is an effective process that is available to copywriters that can really help them produce the best web copy possible. Many copywriters, though, do not use or even understand this process. The process is called split testing.

A split test is where you test out your copy that you have written in a variety of styles. You can write a couple different copies or you can change certain aspects like just the headline or include testimonials in one and not the other. Split testing allows you to see what copy is the most effective.

No matter how great your copy is, split testing can help. The thing about split testing is that it does take a little extra effort and time. That is why so many copywriters seem to avoid doing it. The advantages of split testing, though, make it well worthwhile. It really is something you should consider if you want to really write powerful copy that makes sales.

When developing your pieces for split testing you will need to first define what it is that you are looking to discover. You need to decide if you want to try out two completely different copies or if you are just trying to test formatting or seeking which headline works the best.

After deciding what you want, you need to write the different copies. You can do two or more if you feel like it or need to. After writing them you will assign each a code. This code will become part of the order form as well so you can easily track which copy is doing the best job.

In order to make your split testing most effective it helps to use identical copy except for the one thing you are testing. You should also market them the exact same way and keep every detail identical. This will produce the most effective results for the split test.

There is no doubt that split testing is a lot of work. You cannot just write the copy and sit back to wait for sales. It involves tracking results and making changes as needed to get the best copy possible.

The benefits of split testing, though, make the effort well worth while. You are going to be able to write the most effective copy and you are going to see that reflected in your profits. By using split testing you are able to really get to the heart of what makes your customers buy. You will learn their triggers and you will learn how to write your copy in the future so you can make the big sales.

It may only take one split testing session to get to the heart of what you need. It may also be an ongoing process that you will need to do with every copy you write. It really depends upon your market. If you are always writing for the same market then a one-time split test may work. If you are writing for multiple markets, though, you will likely need to do a split test for each market at least once.

You want to get to know your prospective customers the best you can so you can write web copy that really speaks to them. There is no better way to do that then to test out what catches their attention.

Split testing is something that you have available to you. It is not going to be something that you will find easy to do in the beginning, but in time it will become second nature. It is one of the best tools you have to help you learn how to write killer web copy.

If you are not sure about split testing then do a simple online search and you will soon discover that it is a great tool. You will read about how studies have proven that split testing can double or even triple the sales from a specific web copy.

With proof like that it is hard to deny that split testing is something that is worthy of your time and effort. It is something to take effort, but then it takes a lot of effort to make money and write good web copy. You should think of it like this — if you want to write the best web copy possible then the only way to truly do that is find out from your readers what type of web copy motivates them the best to buy. The way to do this is to do a split test because you will get the answer straight from your customers and it will be an honest opinion because they won’t even be aware you are running a test.

Paula Wills is the founder of 1Stop2BuildYourBusiness where you can learn how to write effective marketing copy, drive traffic, advertise and generally increase your online profits with very little out-of-pocket expense. Get your free internet marketing report at http://www.1Stop2BuildYourBusiness.com/blog