Million Dollar Copy Writing
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Michel Fortin,The Million-Dollar Copy Writer, has perfected the science of using words to influence and persuade your audience – and he’s telling WBO some of his tips! Listen as Michel tells us how to “Say it for Sales” in this revealing segment, giving us an inside look at how your copy can make or break your message. He even tells us what colors to use for grabbing attention! Want a hint? It’s not red… Watch the Video: Watch Michel Turn a Simple Page into a Revenue Rocket! |
Michel Fortin, Copy Writing ExpertCompany: The Success Doctor, Inc. Michel Fortin has an uncanny knack for writing persuasively. A direct response copywriter and consultant for close to 20 years, he knows how to use words to “grab readers by the eyeballs,” boost response to record rates and transform floundering businesses into mega-moneymaking machines. His track record speaks for itself. In the last few years alone, he was instrumental in selling several hundreds of millions of dollars worth of products and services for a wide variety of clients, stretching hundreds of different and unrelated industries. One of his salesletters sold a $1.08 million online on the first day. But that didn’t stop him. A few weeks later, another salesletter for a completely different product generated over $1.04 million in three weeks. (That’s just the tip of a very large iceberg.) From a Starving Failure…But Michel Fortin’s highly sought-after copywriting skills did not appear overnight. In fact, they stemmed from a burning desire under circumstances that would have made him, by all accounts, an unlikely candidate for becoming a top-selling copywriter. Born with a minor physical disability, he was abused by an alcoholic father who did so because he simply could not accept that he “failed.” So to him, Michel was a failure. As a result, Michel lived a secluded childhood in an attempt to avoid his father (and the rest of the world) as much as he could, and fought an overwhelming fear of rejection and agoraphobia. One day, a quote from Henry David Thoreau inspired him. Do what you fear and the death of that fear is certain. What better way is there to fight the fear of rejection than a profession in which people get rejected all the time? So Michel plunged into the world of sales in order to face his fears head-on. But being on strict commissions, his lack of sales and therefore income forced him to file for bankruptcy at the still young age of 21. (One of two times, in fact.) … To The Success DoctorFueled by his unique ability to write persuasively, Michel finally discovered the key. By using compelling copywriting, he began to write ads and salesletters in order to attract qualified clients to him — and not the other way around. That way, he no longer had to be rejected. As a result, lead generation was his entry into the world of copywriting that would forever change his life. The result? In just under a year following his bankruptcy, Michel Fortin became the top sales producer for a Fortune 500 Canadian company, winning awards and sales contests. In just a few years, he generated millions in sales for numerous employers and clients all over the globe, from Canada, Australia, Europe, China, Russia and of course, the U.S. |
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