Web Marketing Fundamentals are for web site owners ready to tackle the first level of marketing tools and tactics. This workshop focuses on the many options and opportunites to market and promote your web site, self or services, and how you can use them to your advantage to boost your traffic and site visibility.

Who Should Attend?
Executives, Managers, Business Owners, Entrepreneurs, Project Managers, Marketing Professionals and Web Business Owners.

Attendees can expect to:

a) Learn inexpensive ways to promote your site.
b) Understand the role of search engines
c) Build appropriate keywords, page descriptions, and web site abstracts.
d) Consider the mind of the end-user and how your marketing tactics influence them
e) Learn how to build traffic…and keep it growing
f) Become comfortable with networking online and meeting people virtually.

Workshop Agenda:

Behavioral Psychology on the Web
The Psychographics of Your Audience
Web Site Traffic
Google, Alexa and “The Gang”
Mastering Your Meta-Tags
Choosing Your Key Words Wisely
No-Cost and Low-Cost Marketing Tactics
Social Networking & Why You Need to Do It
The Infamous List
Responding Automatically
Monitoring End-User Response

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Duration: 4 hours
Cost: $69.00 per seat (min. 20 seats/ max. 50 seats)
Contact: workshops@webbusinessownership.com

All WBO Workshops are completely customizable. We can tailor the workshop to fit your business or organization.