Welcome to Web 2.0: The coined term for websites utilising the latest web-based technologies such as video, audio and other dynamic database-driven community-focused content. The World Wide Web is moving forward and it is important that you, as a business owner, move with it. Web 2.0 can open many doors for your business and can even open new revenue streams that you had never thought possible. Let us explore some of these possibilities to get those ideas flowing!

I have listed some great Web 2.0 Technologies that you should consider implementing into your website below. The following items are definitely not the be all and end all of Web 2.0 and they barely scratch the surface of what this technology can bring to the table. If you have any great ideas, run them by your web developer as chances are they are quite possible to place online.

- Webinars – Webinars are a method of hosting a seminar on the World Wide Web. Many business owners run webinars and charge users to watch these events either live or by accessing an archive. The obvious benefits of accessing the webinar live is that users can put forward questions just like they could if they were all in the same room.

- Videos & Audio Tracks – Ever wanted to run one of your commercials via the web or have users watch/hear some of your recent work? This is now more than possible and all web browsers support such a technology.

- Community-focused Content – Message boards are a thing of the past in some circles. Web 2.0 now allows us to create completely custom applications where users can contribute information in a very productive manner for your business. For example, an idea would be to have a section on your site where users could contribute news stories that relate to your business and other users could comment on them.

- AJAX Elements – The use of AJAX within your website not only provides the end user with a much more enjoyable experience but it also improves the overall interface on your website. AJAX is a form of JavaScript that allows developers to update content on your site elegantly and dynamically.

- Online Music Stores - A number of agencies now offer online music store templates to business owners that want to provide their clients with access to music online. This is very similar to the iTunes Music Store however it is completely branded to your business.

- eCommerce Store – Regardless of your business, you should be able to find something to sell online. Whether it be selling lawn mowers or booking your services – its all quite possible.

- Web-based Flash Games – Some companies have chosen online games on their website as a method of advertising their product and reinforcing their brand.

It is important that you realize that just about anything is possible on the Web in today’s day and age. Whether it be a dynamic leader board for the local soccer club or a full online gaming experience – its all quite possible. If you have an idea, content your web developer to discuss how feasible it is to place on your website. I think you’ll be pleasantly surprised at how mach is actually achievable online. The possibilities are finally endless.

Jon Bergan is the owner of Bergan Blue, an Information Technology, Identity and Marketing orientated organisation focused on bridging the gap between the online world of the Internet with the offline world of Marketing. Please visit http://www.berganblue.com.au/ for more information.